By the end of the program, participants will be able to:
- Professionally manage daily banking operations.
- Implement innovative strategies for risk and credit management.
- Develop strategic plans for banking branches.
- Evaluate financial and operational performance and make strategic decisions.
- Master leadership skills and crisis management.
- Improve team performance and lead digital transformations.
- Understand banking regulations and work ethics.
- Apply data analysis and decision-making skills in banking.
- Design innovative marketing plans and increase customer loyalty.
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1. Enhancing Banking Knowledge:
- Providing a comprehensive understanding of basic and emerging banking operations.
- Improving familiarity with banking laws and regulations.
- Understanding local and international banking environments and adapting to changes.
2. Developing Leadership and Management Skills:
- Training managers to effectively lead teams and manage customer and corporate relationships.
- Developing financial analysis, team management, and decision-making skills.
3. Risk Management:
- Understanding and managing operational and credit risks.
4. Marketing and Customer Service:
- Developing strategic marketing skills and mastering sales techniques and customer service.
- Enhancing the quality of banking services and fostering customer loyalty.
5. Digital Transformation:
- Focusing on branch management requirements in the era of digital and electronic banking.
6. Career Development:
- Preparing participants for leadership roles in banking branches, ensuring effective branch management.
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This program is designed to meet the growing needs of the banking sector, keeping up with digital transformations and enhancing the operational and marketing performance of branches. It covers various aspects of banking, from foundational principles and digital transformation to risk and credit management, as well as modern leadership and marketing skills. It also emphasizes improving customer experience and relationship management to boost satisfaction and loyalty.
Module 1: Fundamentals of Banking Operations and Digital Transformation
Module 2: Banking Management
Module 3: Developing Leadership and Operational Skills
Module 4: Modern Marketing and Sales Skills
Module 5: Enhancing Customer Experience and Relationship Management